setterlineThe dialer built for agencies that book meetings.
Setterline is the power dialer and CRM for B2B appointment-setting teams. Dial more, lose fewer callbacks, stay on the right side of the law, and show every client exactly what they paid for.
Built with a working agency, on the calls they make every day.
Source: trade fair visitor list, 2026. Why we call: logistics firms with 50+ staff in Berlin.
Script
Hi Jana, this is Max from Brightcall, calling for Routevia.
We help logistics teams cut route planning time in half. Is that on your desk?
Scale360
The Scale360 team’s private workspace. This is a temporary entry point while Setterline is in early access; sign-in is by invitation from your administrator.
Everything a caller needs, and nothing that slows them down.
One screen, one lead, every key on the keyboard. The script and the objections sit next to the person you’re talking to, and the numbers that matter to managers live on their own page.
Power dialing, auto or manual
Dial one after another, hands-free or click by click. The direct line comes before the mobile and the switchboard, and an unanswered call moves on by itself.
A script for every list
Each list, project or client gets its own script with objection answers, filled with the person’s name, company and the reason you’re calling.
Callbacks that connect
When someone calls back an unknown number, Setterline knows who they are and rings the caller who spoke to them first, then the team.
Every person at the company
Several contacts per company, the decision maker marked, and one caller per account, so nobody calls the same office twice in a morning.
Touch limits and recycling
Set how many attempts a lead gets and when each outcome brings it back: tomorrow, next week, or in ninety days.
A deal pipeline per client
Booked meetings become deals on a board you can drag. Held meetings move them forward, and a lost deal always records why.
Show clients what they paid for.
Every client gets a private report link with your logo and colours: dials, conversations, meetings booked and held, and the show rate, live.
- Meetings, not activity. Booked, held, no-show and disputed, each with its own date, so the invoice matches the report.
- Advice only when the data says so. Best hours to call and the right pace are suggested once there are enough calls to be sure, never from one lucky day.
- Exports that open anywhere. Every report and list downloads as a spreadsheet in local time.
Best time to call: 9–11 am connects clearly more often than the afternoon (based on 1,640 calls).
Cold calling in Europe has rules. Setterline keeps them for you.
Agencies get warning letters for calls their software let through. Setterline checks before every call, records why you call, and keeps the proof.
Company-wide do-not-call
When a company says no, every number and colleague there is blocked for every client, checked again before each call.
A reason for every list
Each list records where the data came from and why these companies are called, shown to the caller when asked.
Erase on request
Forget a person in one step. Their number stays blocked as a fingerprint, so they are never called again.
Retention and audit log
Old data clears itself on a schedule you set, and every import, export and change is logged.
Up and calling in an afternoon.
Connect your numbers
Link your own carrier account and pick a number for each client. You pay minutes at cost.
Import your lists
Drop in a spreadsheet. Columns are matched, duplicates merged and blocked numbers left out.
Invite the team
Admins, managers and callers, each seeing what their role needs. Split leads by company.
Send the report link
Your clients watch meetings arrive, under your brand, without asking for an update.
Setterline opens to more agencies soon.
We’re onboarding a small number of appointment-setting teams by hand. Tell us about yours and we’ll be in touch.
- Your data stays yours, in your region.
- Pricing per agency, not per seat.
- DACH, UK and US numbers.